By Ken Wayne, ArrowRiver.com
"didn’t mean to cause such a fuss. was just a joke. i’m not actually upset. was a joke. just a joke. no one is manipulating anyone. just a joke." Casey Neistat - Twitter
YouTube creator Casey Neistat noticed that Burger King had liked three of his tweets from December 2010. In response he tweeted out about the likes wondering why Burger King was liking his post from 2010. That was exactly what Burger King was hoping for.
Casey later realize that he had fallen into an advertising trap, and of course the he took to his YouTube channel to make a video about the whole thing.
Casey tweeted a screenshot of the likes on his old tweets and asked his followers, “Why is Burger King liking my 8 year old tweets?” That same day, the Burger King Twitter account tweeted, “Some things from 2010 are worth revisiting — like your old tweets. And funnel cake fries. Get them now for a limited time.”
In Casey's YouTube video he said “Influencers, we leverage social media to make money,” “Us influencers, we’re not brain surgeons or rocket scientists. We’re people of average intelligence. Because of that, it’s not nice to manipulate us into hawking your sugar-coated French fries.”
"I appreciate your social media marketing skills Burger King," Casey said in his video. "Would love to work with you and put those skills to work doing something to help others."
Casey suggested Burger King could give him a call and do something in return for his acknowledgment of Burger Kings tweets by donating to one of his favorite charities "I already gave you the value by blasting this tweet out," Casey said. "Maybe you can come back to me with an idea of how Burger King can do something to help one of these great organizations that looks after kids who have needs."
Burger King responded in a tweet: sup @CaseyNeistat, we’re ready to meet your “suggestions." slide into our DMs real quick.
Later on Casey's Twitter page he said "didn’t mean to cause such a fuss. was just a joke. i’m not actually upset. was a joke. just a joke. no one is manipulating anyone. just a joke." when referring to all the media coverage that suggested Casey was genuinely upset about being manipulated by Burger King's advertisement.
It will be interesting to see what unfolds next and what favorite charity of Casey's Burger King will donate to.